tupelo honey cafe

Tupelo Honey Cafe is a Asheville, NC born and raised brand. when they really took on expansion, they wanted to level up the entire experience. creating a branded experience that merged the core vibe of this NC mountain brand with the location of each new store, was incredibly fun. local artists from each new location were commissioned to create work that communicated the story and messaging of Tupelo Honey.

signage design, environmental graphics, art direction, procurement, installation management.

S.Pike while with starr design.